Nuvei Corporation has partnered with online betting and gaming company 888 Holdings to provide its Instant Bank Transfer payment solution to the newly launched SI Sportsbook.
888 partnered with Authentic Brands Group, the owner of the Sports Illustrated brand, to launch SI Sportsbook – a sports betting platform that integrates with the sports news, analysis, and betting information of SI.
Meanwhile, Nuvei’s Instant Bank Transfer technology will be powering consumer deposits on the platform, providing real-time bank account funding.
Marking Sports Illustrated’s first venture into online sports betting and igaming in the US, SI sportsbook is set to initially launch in Colorado, later debuting in Indiana, Iowa and New Jersey, with further states to follow in the coming years.
“Providing customers with the most convenient, secure, and fast payment experience is at the core of what Nuvei does,” said Philip Fayer, Nuvei’s chair and CEO.
“We are excited to partner with 888 to provide an iconic brand such as Sports Illustrated the ability to launch strong into the US sports betting and igaming market, improving its player acquisition strategy through our best-in-class user experience, state-of-the-art risk management and instant payments.”
The development will see SI Sportsbook consumers gain access to approximately 11,000 financial institutions in the United States through Nuvei’s platform integration with Plaid.
Fully authenticated through Plaid’s user-initiated bank account verification, consumer transactions also undergo sophisticated risk management checks by Nuvei. Moreover, Nuvei’s proprietary platform also adds conversion-boosting features including one-click deposits for returning players.
“Following the announcement of our strategic partnership with Sports Illustrated, we are thrilled to offer Nuvei’s innovative services to sportsbook fans,” added Yaniv Sherman, SVP head of US at 888. “With high-growth opportunities across the US, it’s important for us to deliver a first-class betting and gaming experience which includes a diverse suite of payment options.
“Partnering with Nuvei enables us to enhance the player experience and further the position of SI Sportsbook as a cutting-edge platform in the market.”