MGM Resorts International and BetMGM – the joint venture between MGM Resorts and Entain – have joined the American Gaming Association as official partners of its Have A Game Plan mission.
The mission aims to promote responsible sports wagering to new consumers and seasoned bettors. Furthermore, the announcement coincides with the AGA’s Responsible Gaming Education Week, through which MGM Resorts and BetMGM are sharing important responsible gaming tips and information through its social media channels.
“We are proud to become a partner of such an important initiative for the industry,” said Richard Taylor, responsible gambling programme manager, BetMGM. “Through GameSense, we are committed to doing our part in creating a fun and safe experience for customers.”
As MGM Resorts and BetMGM continue to expand and evolve its sports betting and other gaming platforms, responsible gaming education remains a key focus.
“This partnership complements our ongoing commitment to GameSense,” added Garrett Farnes, responsible gaming compliance manager, MGM Resorts. “GameSense has been an instrumental part of the MGM Resorts guest service model since 2017, helping customers understand the risks, where to get help and ultimately, how to keep gaming fun.”
Developed and licenced to MGM Resorts by the British Columbia Lottery Corporation, GameSense focuses on positive, transparent and proactive conversations with players about how to gamble responsibly.
The programme involves personal interactions between guests and trained staff based at each property’s M life Rewards desk. In addition to speaking to trained employees, guests also utilise interactive GameSense touchscreens and educational materials, as well as other resources.