Aggregator GrooveGaming has enhanced its presence within the igaming industry as it partners with Scottish B2B games provider Incentive Games.
Following the agreement, both companies see “multiple opportunities together” based on a shared approach and view on how technology will continue to drive engagement as the primary element in the business model.
“Incentive Games already has a presence across five continents so we came to GrooveGaming for enhanced distribution,” explained John Gordon, CEO of Incentive Games.
“Their global profile is something we wanted to tap into and we are delighted to be identified partnering with one of the world’s fastest-growing aggregators.”
Incentive Games offers both free-to-play and pay-to-play virtual sports products, which the Edinburgh-based company says is “setting the pace into new territory” for the igaming sector.
Moreover, GrooveGaming is powered by technology which aims to provide operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce a higher yield.
Noted to be universal to all operators integrated through GrooveOne, GrooveGaming’s platform offers a smart dashboard, gaming transactions, game display, calculated jackpot contributions, game metadata, game replays and history.
Furthermore, Groove’s platform also provides detailed ROI reports, financial transactions, gaming revenue, bets, statistics on gameplay, and RTP analysis.
Yahale Meltzer, COO at GrooveGaming, concluded: “To get an edge in this business is never easy, however, our team are thrilled to bring Incentive Games onboard with a distinctive and successful global offering.
“Rightly, Groove is better known for its great technology, but we have quietly gone about building a strong team that delivers the service that our operators and partners have come to expect.
“Simy Wolf, who was recently appointed as Groove’s head of legal, will use her network of contacts and broad industry exposure to help enrich our capability to do business, as this partnership with Incentive Games demonstrates.”