Seven-time Ligue 1 champions Lyon has welcomed a new agreement with online betting firm 1xBet to become the official partner of the French football club.
Initially kicking off for the 2021/22 season – with the possibility of a more extended period – 1xBet has become Lyon’s exclusive betting partner in Africa, the Sub-Saharan and MENA regions to be precise.
1xBet spokesperson, Alex Sommers, stated: “We are pleased to enter into a partnership with a club of this level. Lyon is one of the strongest clubs in French history. The team has won many Ligue 1 victories, has successfully represented its country in European club tournaments, and recently played in the Champions League semi-finals.
“In addition, Lyon is very popular in Africa, and this region is extremely important to us, which is also shown by our status as an official partner of CAF.”
Moreover, as part of the agreement between 1xBet and Lyon, the French club’s home matches in Ligue 1 will be broadcast in Africa with 1xBet advertisements displayed on LED boards around the pitch.
Sommers added: “Lyon is a top-level brand, just like 1xBet. Therefore, we expect a significant synergy from the cooperation. As a result, Lyon fans can prepare for an abundance of promotions, special offers and pleasant surprises that will allow them to get even more positive emotions from the sport and the results of their team.”