Fubo Gaming’s mobile sportsbook, a subsidiary of sports-first TV streaming platform fuboTV, has become an authorised gaming operator of NASCAR.
The becomes the group’s maiden collaboration in auto racing, and represents a third ‘major’ marketing agreement in professional sports following similar agreements inked alongside the New York Jets and Cleveland Cavaliers.
“We’re eager to partner with NASCAR, a league with a rich history and passionate followers,” commented Sam Rattner, chief operating officer of Fubo Gaming.
“As an authorised gaming operator, we look forward to building engaging sports betting experiences for new and existing racing fans.
“Fubo Sportsbook is continuing to expand its marketing footprint, propelling us toward our goal of reaching sports enthusiasts across the country.”
The brand will be promoted as an authorized gaming operator of NASCAR through a multi-channel marketing campaign bolstered by at-track assets, in-app use of association-owned track, series and event marks and logos, in addition to the distribution of assets across digital and social platforms and events.
“Fubo Sportsbook provides us with an opportunity to further expand NASCAR’s reach through a unique sports betting experience,” said Joseph Solosky, managing director of sports betting, NASCAR.
“Whether it’s the casual viewer or die-hard race fan, Fubo Sportsbook’s innovative approach to sports wagering brings a more exciting experience for our audience as they’re able to interact with the sport in new ways.”
Fubo Gaming, an authorised gaming operator of the NBA, expects to launch Fubo Sportsbook in the fourth quarter 2021, subject to requisite regulatory approvals. The launch timeline in individual states is yet to be announced.