International Game Technology has launched its global responsible gaming policy to “demonstrate important transparency”.
Designed to “educate and inform” the company’s employees and stakeholders about its Responsible Gaming initiatives and commitments, the policy is also said to promote fair play and comply with requirements and regulations on responsible gaming in all jurisdictions in which IGT operates.
“Responsible gaming is a cornerstone of all that we do at IGT, and an aspect of our business where we demonstrate leadership among gaming and lottery suppliers,” said Wendy Montgomery, IGT SVP, global brand, marketing and communications.
“In publishing IGT’s Responsible Gaming Policy, we demonstrate important transparency about the tenets of our commitments and the exemplary standard to which we hold our employees, products and partners.”
Within the policy, IGT states that it maintains a “long-standing commitment to player protection” which it says is accomplished through close relationships with customers, gaming regulators, research institutions, and advocacy groups that promote tools and prevent problem gambling.
Additionally, the policy states that IGT supports RG organisations that address problem, and underage, gambling.
IGT noted that its Corporate Social Responsibility programme is “comprised of four pillars” – valuing and protecting people, advancing responsibility, supporting communities and fostering sustainable operations.
Moreover, the company states that its RG goal to develop programmes and initiatives to minimise problem gambling can be found in the Advancing Responsibility pillar
IGT counts a “strong governance model, innovation and collaboration with internal and external partners” as success drivers for its responsible gaming initiatives. Topic-focused working groups created through this new policy have been developed to explore emerging trends and best practices related to responsible gaming.
The firm holds certification to the responsible gaming standards for associate members from the World Lottery Association for lottery operations and responsible gaming standards certification from the Global Gambling Guidance Group for gaming and digital operations.