Bally’s subsidiary Gamesys has teamed up with casino games studio HungryBear to develop exclusive online content for its B2C brands.
Targeted for the UK, Japanese and US markets, HungryBear will build all of its future games content in partnership with Gamesys for distribution on the former’s platforms.
“I am incredibly honoured to have been given the opportunity to partner with Gamesys Operations Limited and for their support,” stated Justin Chamberlain, CEO of HungryBear Gaming.
“I am confident that together through our vision and technology we will deliver content that will appeal to players, in all markets.”
Moreover as part of the deal, from mid-2022 content will reach B2B customers globally through a distribution deal with a platform technology partner – scheduled to be announced later this quarter.
Additionally, Gamesys also invested in multiplayer game technology which HungryBear have been developing over the last two years. The first iteration of this multiplayer game is planned to go live with the Gamesys UK brands later this year, with a plan for a full rollout of the technology across other markets in early next year.
Simon Mizzi, marketing director at Gamesys Operations Limited, added: “We are delighted to partner with HungryBear. The multiplayer concept is a sub-vertical of slots which we believe is going to be very interesting and we’ve been looking to partner with pioneering businesses who are exploring this space.
“The product we are working on with Hungrybear is one of the best concepts we have seen for some time and we can’t wait to give players an opportunity to enjoy it. Investing in and facilitating this kind of cutting-edge innovation, to bring truly exciting entertainment experiences to our members in a responsible way, is at the heart of Gamesys/Bally’s philosophy.
“We look forward to working with the talented and experienced team from HungryBear on such an exciting project.”
Earlier this week, Gamesys and Future Anthem published its research into markers of harm and game characteristics which revealed “no statistically significant correlation” between the two.
