Microgaming has reflected on its 2021 charitable scope as it aims to support “even more” responsible gambling charities who are “on a mission” to treat, minimise and prevent gambling-related harm.
Marking its contribution to Safer Gambling Week, the company noted that through its Microgaming PlayItForward social responsibility programme, it has widened its reach to Betknowmore UK, which received a donation to cover the cost of a year-long trial for weekly peer-led group therapy specifically for women.
“The collaboration between Microgaming PlayItForward and Betknowmore UK has enabled the development and delivery of new research and support activities that address the theme of women and gambling harms,” noted Frankie Graham, founder and CEO at Betknowmore UK. “It is an under-resourced area and, quite rightly, now the recipient of increased investment.”
Following a donation last year, Microgaming again assisted Gordon Moody, as well as offering support to the families impacted by gambling. The latest contribution was earmarked for providing a comfort fund for the families of those under the charity’s watch, as well as to assist with the purchase of furniture for its women’s outreach project.
Furthermore, having previously assisted Isle of Man-based Motiv8 IOM, Microgaming has this year sponsored its gaming and gambling project set up specifically for young people.
Alongside the support schemes, Microgaming has also backed various digital projects, such as covering the promotional costs for a month-long social campaign for GamCare’s National Helpline.
Meanwhile, mental health charity the Beacon Counselling Trust and the Young Gamers and Gamblers Education Trust received funding towards the creation of educational videos.
“We’re proudly standing in solidarity with all areas of our industry to support the Safer Gambling Week initiative, with a calendar of events to promote the Responsible Gambling message across our business,” explained John Coleman, CEO at Microgaming.
“Of course, it’s a conversation our industry should be having all year around, and one which we are committed to being a part of. I’m proud we have been able to support the invaluable work of a range of gambling-related research, education and treatment charities throughout 2021.”