Push Gaming has extended its ongoing collaboration with Betsson, as the B2B gaming supplier lauds a “milestone” collaboration with such a “high-profile partner”.
The agreement will see Push Gaming directly integrate its operations though its remote gaming server, which will be done to streamline the delivery of the firm’s content to provide Betsson’s 20-plus brands with all igaming releases.
This will see games such as Jammin’ Jars 2, latest release Fat Drac and the upcoming Fire Hopper be among those available to players across the operator’s estate, significantly enhancing the supplier’s presence across a variety of markets.
Paul Malt, head of games at Betsson, commented: “We’re rightly proud of the foundations we’ve built at Betsson and the way in which we provide our services to our loyal players. Having the likes of Push Gaming’s titles on our brands only furthers that provision.
“It makes sense to streamline the supply of games directly and we’re looking forward to bringing more of the best in igaming content to regulated European markets.”
Push Gaming, which last month linked-up with White Hat Gaming and Hero Gaming, heaps further praise on a partnership which will secure a deepened presence across as many as 18 jurisdictions.
Fiona Hickey, head of sales at Push Gaming, explained: “Having a high-profile partner such as Betsson make the switch to our platform is a milestone for us. This will allow us to ensure the refined service provision that it expects and aligns perfectly with our forward-looking growth ambitions.
“The player base available to us through this relationship cannot be understated – it hugely strengthens the exposure for our player-favourite content.”