Mr Gamble and PartnerMatrix sign ‘breakthrough’ media partnership

Lucksome Gaming's founder, Bryan Upton, expressed it was “certainly interesting” to start a studio in the middle of a pandemic.

Mr Gamble and PartnerMatrix have linked up in a “breakthrough media partnership” that will “foster closer collaboration” between the two companies. 

Under the terms of the agreement, Mr Gamble, the online casino and sportsbook comparison site operated by CashMagnet Limited, will add all of PatnerMatrix’s casino brands to its site whilst uploading any additional brands in the future. 

“A major factor in the success of an online casino affiliate is the brands that they recommend to their players – they must be reputable and offer an unrivalled experience and that is certainly the case when it comes to PartnerMatrix,” explained Silver Portugov, chief business officer at Mr Gamble.

“But we wanted to take our relationship to the next level by identifying some of the issues encountered between affiliates and operators and then work together on how they can be overcome. Of course, we wish to share these learnings with the wider industry.”

Mr Gamble and PartnerMatrix – the affiliate solution of tier one B2B provider EveryMatrix – will also work together to identify, highlight and overcome issues that can arise between affiliates and its operator partners, and drive awareness of these across the wider industry.

This includes concerns around security and transparency and in particular relating to the platforms and back offices that affiliates use to track clicks, FTDs and revenues. PartnerMatrix has developed an anti-fraud intelligence tool to assist.

Levon Nikoghosyan, CEO of PartnerMatrix, added: “Mr Gamble is one of our top affiliate partners so we wanted to strengthen this relationship for the benefit of both businesses as well as the online casino brands that use our solution.

“We are also looking forward to working closely with the Mr Gamble team when it comes to tackling issues around security and transparency, as well as other emerging trends, and to bring these topics to the attention of a much wider audience.”

Currently, Mr Gamble has more than 27 PartnerMatrix casinos and a total of 930 casinos listed on its site with new brands added each week.