Pariplay launches titles in Colombia via Rush Street deal

Pariplay has expanded its foothold within the LatAm region as it partners with Rush Street Interactive to launch its titles in Colombia. 

Pariplay, a subsidiary of Aspire Global, has expanded its foothold within the Latin American region as it partners with Rush Street Interactive to launch its titles in Colombia. 

Under the terms of the deal, the content providers catalogue of games, which consists of over 120 titles, is instantly available to customers in Colombia via the Fusion gaming platform, including localised content designed to appeal to regional players. 

“Through our existing partnership with Rush Street Interactive in the US, we know that we have a trusted and highly professional partner in them, and we are extremely proud to further grow our collaboration with them into new markets,” stated Adrian Bailey, managing director at Pariplay.

Pariplay will initially launch more than 20 igaming titles on, including Dragons of the North, Wolf Riches and Rumble Rhino Megaways, with more games scheduled over the coming weeks. 

The content provider noted that the deal highlights the “popularity” of its offerings within the Colombian market and underlines its commitment to the LatAm region. 

Richard Schwartz, CEO at Rush Street Interactive, added: “We know that Pariplay’s content is enjoyed by our customers in New Jersey with a great mix of classic and innovative games that keep players entertained.

“Partnering with Pariplay in Latin America is very exciting as this deal reaffirms our commitment to provide our players with a dynamic and personalised mobile playing experience. 

“Given that Pariplay’s high-quality games are already hugely successful with our New Jersey players, we expect our Colombian players will also enjoy them.”