Lady Luck to gain ‘iconic comic characters’ via King Features link-up


Lady Luck Games has struck an alliance with King Features Syndicate, a unit of Hearst, to develop an array of branded games that the slots studio says will feature “some of the world’s most popular entertainment characters”.

The three-year co-development agreement will see the likes of Popeye, Olive Oyl and Flash Gordon appear in slots across Europe and Asia for the first time, as the Swedish firm looks to expand its reach on a global scale.

Carla Silva, VP and GM, global head of licensing at King Features, says that, if successful, the alignment has the potential to see more brands added to the co-operation. 

“We see huge growth potential in the online gaming category and are excited to bring these iconic characters to life with the impressive development expertise and entertaining features of Lady Luck Games,” Silva noted.

“It is important that we choose the right studio who will respect all aspects of our brands. We found all that and more with Mads and his team and very much look forward to a long cooperation where we will co-develop what are certain to be very entertaining games.”

Slated to commence in 2022, King Features Syndicate will work in tandem with Lady Luck’s math specialists as they look to unite “classic character designs with unique gameplay,” with the first games expected to be showcased at ICE London in February.

Mads Jørgensen, CEO and co-founder of Lady Luck Games, commented: “We are extremely humbled and honoured that King Features Syndicate has chosen an up-and-coming studio like ours to represent its hugely popular and world-renowned brands.

“It shows that our strategy works and the games that we produce are some of the most beautiful and entertaining in the business. 

“This is easily one of the most important milestones in the company’s history and will make a huge difference in our outreach to both customers and players.”