US lottery app Jackpocket has entered into New Jersey as it gains online market access for its forthcoming online casino product.
Scheduled to work through Caesars Interactive Entertainment New Jersey, Jackpocket will become the first third-party lottery service to enter the online casino space within the Garden State.
The company expects to launch its proprietary online casino product in 2022, following completion of the approval process with the New Jersey Division of Gaming Enforcement.
“Following our recent $120m Series D financing, Jackpocket’s mission is to expand into new gaming verticals, and we are confident that lottery fans will be interested in new ways to play including slots, bingo, and table games,” said Jackpocket’s CEO, Peter Sullivan. “Our user research has shown a high correlation between Jackpocket lottery players and those who enjoy casino-style gaming.
“We look forward to bringing the innovative tech, intuitive design, and seamless experience that the Jackpocket app is known for into this new arena.”
To lead this expansion and build out the digital operations teams to bring Jackpocket’s igaming products to market, Jackpocket is hiring for new roles in the gaming category.
In November, Jackpocket announced raising a $120m Series D and opening a second headquarters in Santa Barbara to support the company’s rapid growth.