Caesars Entertainment has enhanced its presence with the US sporting landscape, as well in New York state, after securing a multi-year partnership with the Buffalo Bills.
The collaboration with the sole NFL franchise located within the Empire State designates Caesars’ Sportsbook as the official mobile sports betting partner of the Highmark Stadium located side.
The collaboration will grant the casino operator with naming rights for a sportsbook-style lounge at the arena, as well as offering access to a range of experiences and hospitality assets to the entity.
“This partnership gives us the opportunity to connect with one of the most passionate fan bases in all of sports,” said Chris Holdren, co-president of Caesars Digital.
“We’re ready to welcome Bills fans into the Caesars Empire and offer them access to best-in-class hospitality experiences through our Caesars Sportsbook app as we continue to expand our footprint across the state of New York and beyond.”
Broadcast and digital content across Bills’ properties, TV-visible in-game signage, and access to unique fan activations at Highmark Stadium, are all included in this partnership, as Caesars looks to extend its outreach beyond western New York to fans in southern Ontario.
“The Caesars Sportsbook app is a premier sports betting app that connects sports fans and delivers best-in-class experiences,” added Dan Misko, Pegula Sports & Entertainment’s senior vice president of business development.
“We’re very excited to work together with Caesars to engage Bills fans throughout Western New York and Southern Ontario, bringing these unique experiences right to their fingertips.
“We look forward to the new attraction Caesars will bring to Highmark Stadium next season, and to working with Caesars Sportsbook for many years to come.”
Earlier in the month, Caesars started accepting digital wagers within New York state after being named as one of the first operators to gain a licence within the region, alongside Rush Street Interactive, DraftKings, and FanDuel.
“Today is a historic day for not only Caesars Sportsbook, but for the entire state of New York,” Chris Holdren, co-president of Caesars Digital, proudly proclaimed on the firm’s latest launch.