Golden Nugget

Pariplay is set to enhance its US presence further still, after the Aspire Global content provider and aggregator struck a deal with Golden Nugget Online Gaming, which it lauds as a “major brand” with an “impressive reach”.

This will see the group’s Fusion aggregation solution go live across New Jersey, West Virginia, and Michigan, pending legislation and regulatory approvals.

Warren Steven, VP of product and operations at Golden Nugget Online Gaming, said: “Pariplay is a seasoned content provider with a long history of developing innovative and high performing games for the igaming industry. We are pleased to be partnering with Pariplay as we continue to expand on delivering quality content to our patrons.”

Pariplay has recently been granted its provisional Michigan license and is live in both New Jersey and West Virginia. Its products are expected to go live on GNOG’s product offerings in these states in Q1 2022. 

The deal alongside the operator comes after a number of partnerships across North America, where Pariplay says it has achieved “remarkable growth”.

Pariplay’s Fusion aggregation platform features thousands of titles from an array of games developers, as well as a suite of back-office conversion and retention tools that are designed to enhance player value.

Tsachi Maimon, CEO of Aspire Global, commented: “Pariplay enjoyed a strong 2021, signing major partnerships in the US, Colombia and Greece in recent months. 

“Golden Nugget Online Gaming is a major brand in the US, with an impressive reach that will be strengthened following its acquisition by DraftKings.”

“We didn’t know that we were that attractive,” Maimon recently stated after being quizzed by CasinoBeats on the group’s acquisitive approach by NeoGames, as it looks to create “a leading global provider in interactive content”.

The proposal, which Maimon praises as a quality stamp for the business, of approximately $480m, is equivalent to SEK 4.3bn representing SEK 91.03 per share, and has been recommended to shareholders of the bid committee of the B2B igaming technology solutions provider.