Scandinavian CRM and CRO igaming supplier Symplify has inked a strategic partnership with SCCG Management

The agreement between the two will see SCCG Management spearhead Symplify’s North American expansion as part of the launch of its latest acquisition Jada Gaming

Robert Kimber, Symplify’s Group’s CEO, said: “SCCG is the perfect partner for us to drive further growth in the hugely exciting regulated markets across North America.

“We’re excited about the opportunity to build on our initial success here and SCCG’s vast experience will play a major role in the next growth stage.”

The joint deal will see SCCG Management provide and execute business strategies designed to open new distribution networks through licensed and qualified channels. Another element, that Symplify and its subsidiaries are said to benefit from, is advisory support on securing US state licences and authorisations. 

As part of an expansion strategy, Symplify further enhanced its 360° offering in late 2021 by acquiring AI software Jada Gaming.

With the complete suite of Symplify, customers can now optimise conversions on their websites and apps, harvest visitors into loyal players, create real-time advanced channel orchestration and ultimately, through Jada, utilise the full potential of AI and ML with churn prediction, hyper-personalisation and AI-powered segmentation. 

“North America is still a relatively nascent market that offers huge potential and we cannot wait to showcase the capabilities of AI to a new and growing audience,” added Alberto Alfieri, Jada Gaming’s co-founder.

Stephen Crystal , SCCG Management CEO and founder, concluded: “AI is playing an ever-increasingly influential role in successful operations and Jada’s capabilities will augment Symplify’s already strong offering. 

“Our mission is providing a 360° service for our partners, across multiple sectors, and I’m excited to add another vital layer to our solution and be working alongside Symplify as we continue to grow the business.”