National Rugby League side Wests Tigers has welcomed PlayUp as a premier partner for the 2022, 2023, 2024 and 2025 seasons, which will provide an array of branding opportunities.
The collaboration, which also sees the company become exclusive wagering partner of the Sydney-based rugby league outfit, will include digital advertising across website and social channels, game day signage and a promise of “money can’t buy” opportunities for clients.
Furthermore, in addition to match day activations, PlayUp will also gain naming rights to the Wests Tigers Field Club at Commbank Stadium, as well as a number of branding rights.
These include branding on 2022 playing shorts, which will expand to two panels for the 2023, 2024 and 2025 seasons, and jersey branding across these same years for the men’s and women’s jerseys.
Justin Pascoe, Wests Tigers CEO, welcomed PlayUp on board: “On behalf of all at Wests Tigers, I’d like to welcome PlayUp as our official wagering partner and express our thanks for their support over the next four years,” he said.
“It’s great to embed a first-class global wagering brand into our corporate family, and we’re looking forward to a strong partnership on and off the field.”
This partnership represents PlayUp’s first major sponsorship of an Australian sporting team, with rugby league said to represent “a significant component” of the group’s offering
Paul Jeronimo, PlayUp Australia CEO, said: “PlayUp and the Tigers have bright futures being up and coming players against their respective competition, so this partnership is a perfect match. At PlayUp we love NRL and are excited to partner with the Wests Tigers ahead of the 2022 season.”
Wests Tigers’ 2022 NRL campaign gets underway on Saturday 12 March at their CommBank Stadium home versus Melbourne Storm, before a first away game of the season eight days later at the Newcastle Knights.
