Jada Gaming has struck an “exclusive collaboration agreement” with Unidesa Interactive, which forms a part of CIRSA’s B2B division, that will secure European expansion for the group.

The Spain centric partnership will see the use of artificial intelligence be incorporated into Unidesa Interactive’s Forward Systems brand, through integration of the Jada Brain platform.

Alberto Alfieri, co-founder of Jada Gaming, commented: “We are delighted to start working with Unidesa Interactive and, with it, integrate our modules into the networks of the leaders in the land based gaming market. 

“Our Jada Brain AI solution is incredibly powerful, and we have adapted it to optimise physical gaming operations.”

The Jada Brain features a set of tailor-made solutions specifically designed to improve what the group calls “the most critical areas of game management,” such as actions related to responsible gaming, among others, in a bid to improve the efficiency of the system. 

In addition, Jada Gaming’s data expertise and analysis will also allow marketing actions to be more accurately targeted. 

Furthermore, the network of Unidesa operator partners who have opted to utilise Forward Systems will also be able to gain access to new artificial intelligence modules, which look to drive performance and optimise the real-time management of their game rooms.

Josep Casas, Director of Cirsa’s B2B division, added: “The integration of this artificial intelligence solution from Jada Gaming will allow us to offer a pioneering room management system in Spain. 

“An added value, without a doubt, to our Forward Systems, which currently has 42,000 connected machines in the world.”