Bede Gaming will usher in a new phase of growth after appointing Colin Cole-Johnson as its new Chief Executive Officer. He joins Bede from Entain where he served as the company’s Gaming Product Director. 

Welcoming him to the role, Chair Joe Saumarez Smith commented: “We are delighted that Colin has agreed to become CEO of Bede. He is an industry leading executive with a proven track record at some of the biggest gaming companies in the world. 

“He already knows Bede’s industry-leading platform from his days as a client and we have no doubt that he will help the company further grow its position as the first choice gaming platform in regulated markets. 

“On behalf of everyone at Bede Gaming and the Gauselmann Group, I am excited to welcome Colin to the team.”

With more than 20 years of experience in the gaming industry, Cole-Johnson has held a number of director-level roles at operators including Ladbrokes, William Hill and The Rank Group.

His appointment as CEO, said the firm, is a clear indication of its “ambitions to build the best possible product for customers”.

Cole-Johnson’s new role will take effect from April 4, 2022; Bede’s current Managing Director, Alex Butcher, will become a non-executive director.

“It’s a proud moment for me,” Cole-Johnson said. “Bede is a company that I’ve gotten to know well and admire over a significant period, so this is a brilliant opportunity to join and lead a strong team with a proven track record.  

“Their achievements over recent years speak for themselves and the potential for the future is really exciting.”