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WK Media Group has struck an alliance with Flows, which will see the former automate digital processes, build digital features, and produce applications, without writing a single line of code.

Through the integration of Flows into its back office, it is said that the former will be able to quickly implement innovative digital processes and applications that previously required added time, money and custom code.

The partnership, says WK Media Group, will enable full ownership of product roadmaps, as well as enabling integration of any app or data source, coordination of multiple systems, and automation of workflows in real time.

“We’re really excited to have partnered with WK Media Group and humbled that a team of industry veterans saw the potential and value in Flows at such an early stage,” explained James King, CEO at Flows.

“Oliver and the team at WK Media Group have been wonderfully supportive of Flows from the first meeting and demonstration through to today’s signing and very much share our vision of a more agnostic, automated and AI driven future for gaming. 

“It’s great for us to be able to work with a group who share the same enthusiasm for new technologies and pushing the current boundaries as we do at Flows.

“This is an exciting time for us as we onboard more partners and get to see the multitude of ways that they use Flows.”

WK Media Group, which says that it is aiming to bring “player acquisition and retention throughout their operations to a whole new standard,” is set to launch an AI driven sportsbook and casino during the early stages of the second half of the year.

Oliver de Bono, CEO and Founder at WK Media Group, added: “We are super excited to be working with the team at Flows. We know this is going to be a great run and innovation is changing the way we approach both customers but also human capital within the gaming sector. Its an amazing time saver and adds great value to an operation like ours.”