“Customers want to buy, support and align themselves with brands that are authentic,” asserts Janis Sliede after being named Head of Content Creation at Green Jade Games.
The igaming development studio says that the appointment was made due to Sliede boasting experience of live streaming, community building and having become a Twitch premium partner under his personal handle.
“I am delighted to welcome Janis to the team and for Green Jade to benefit from his incredible experience when it comes to content creation and especially for video and streaming,” stated Mark Taffler, CCO at Green Jade Games.
“It is great to also be able to leverage the understanding and learnings he has from outside of the industry so that we can apply it to our marketing efforts moving forwards, allowing us to better communicate the incredible player experience our games have to offer.”
Sliede has been tasked with developing and maintaining Green Jade’s video and live-streaming content in a bid to ensure a consistent voice, tone, quality and style across text, audio and visual channels to deliver an authentic brand message.
Sliede added: “I am thrilled to be a part of the Green Jade team and to be a new face in the igaming industry.
“One of my main goals is to create a brand message and make sure that our story, through content, is being told in the best and most engaging way possible.
“Customers want to buy, support and align themselves with brands that are authentic, and it is my job to bring that authenticity to Green Jade’s content and marketing. It is a challenge I am looking forward to taking on.”