Playzido purchase maintains Light & Wonder’s acquisition spree

Light & Wonder has bolstered its igaming capabilities further still after maintaining its rapid pace of purchases by welcoming Playzido into the fold.

The company confidently asserts that the move accelerates a vision “of becoming the leading cross-platform global game company,” after the former Scientific Games shed its lottery and sports betting businesses.

The acquisition is designed to accelerate the pace at which L&W can partner with game studios and operators worldwide, as well as provide a faster route to market for studios who do not own their own development platform.

Furthermore, the purchase of Playzido, which was launched in 2018 by Stuart Banks, formerly of Paddy Power and Betfair, sees L&W look to drive further growth across both European and North American markets.

“This deal is testament to the drive and dedication of our team, who have been committed to building a fantastic games platform that allows independent studios and operators to bring their creativity and innovation to the global gaming market,” commented Banks.

“It is the perfect moment to become part of the Light & Wonder family, with the distribution power of OpenGaming, and their regulatory expertise, we can look to accelerate quickly by bringing on board more studios than ever before. 

“The synergies behind the acquisition are clear and we will now turn our attention to extending our reach across markets across the world.”

The latest deal by Light & Wonder follows igaming acquisitions of slot developer Lightning Box, live casino provider Authentic Gaming and European slot developer ELK Studios.

Dylan Slaney, CEO at Light & Wonder iGaming, added: “The Playzido deal is a perfect example of an acquisition that dovetails with our global strategy, demonstrating yet again our commitment to make targeted value-enhancing investments designed to advance our cross-platform content capabilities.

“Playzido’s platform is one of the best in the industry and we are delighted to be able to harness that technology to help studios and operators globally to develop and distribute game content that will continue to resonate with players.

“Light & Wonder is the go-to partner for game development and distribution globally, delivering the perfect combination of technology, network, and services.”