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Bragg Gaming Group has named 888’s former Senior Vice President and Head of US Yaniv Sherman as Chief Executive Officer in a move that will become effective from July 1, 2022.

The appointment concludes a review of strategic alternatives being undertaken by the firm’s board of directors after it was disclosed that Richard Carter would step down from the role in November 2021.

“We’re delighted to welcome Yaniv Sherman to Bragg Gaming Group as our new Chief Executive Officer,” commented Paul Godfrey, Chair of the Bragg board.

“His extensive industry experience and strong record of success, including many years of senior management leadership and accomplishments for a leading global igaming operator, makes him ideally suited to lead the company’s ongoing execution of our successful growth initiatives. 

“Yaniv’s strong record and his expertise in the global igaming industry, most recently in the US market, will drive value for Bragg as we leverage our recent acquisition of Spin Games, our growing internal game development capabilities, partnerships with leading third-party game studios, and igaming platform capabilities to establish and quickly expand our presence across the rapidly growing and evolving US online gaming landscape. 

“Yaniv’s appointment brings to a close our strategic review process and signals our intention to leverage our deep array of assets to drive long-term organic growth and build value for our shareholders.” 

In his aforementioned previous role, which was occupied from 2018 to 2021, Sherman is lauded as leading the creation of a joint venture that allows 888 to use the Sports Illustrated brand in the US, in addition to inking an array of alliance and developing customer support and online marketing teams in the country.

Sherman added: “I am honoured and excited to join Bragg’s strong and deep leadership team and help drive the company’s ongoing growth. Bragg’s business momentum reflects consistent execution on its strategic growth initiatives, including its successful entry into new European regulated igaming markets since the beginning of 2021. 

“In addition, the recent additions of the Spin Games and Wild Streak Gaming studios represent an attractive opportunity for growth and continued expansion of Bragg’s offerings in the North American market, as they integrate their content, products and services with the core Bragg team and platform to offer a differentiated, best-in-class online gaming proposition to existing and future partners. 

“I am very much looking forward to working with Bragg’s board, management and partners in pursuit of these exciting opportunities to deliver ongoing revenue and cash flow growth.”