Maxim88 has enhanced its global presence after signing a two-year collaboration with former Liverpool and England striker Michael Owen.
Under the terms of the partnership, Owen, who allegedly “breached UK laws” in June, will represent the firm as an official brand ambassador in Asia to promote its operations ahead of the kick-off of the new Premier League season.
Owen’s role will be to conduct various digital marketing activations to further boost the brand’s awareness across the Asia region.
“I am delighted to join hands with Maxim88 for their marketing initiatives in Asia,” Owen commented. “As brand ambassador, I am looking forward to engaging with more sports fans and am committed to giving my absolute best in this partnership with Maxim88 to represent all the great qualities that Maxim88 stands for – outstanding, innovative and entertaining.”
Furthermore, Maxim88 stated that the deal with the former Newcastle United, Real Madrid and Stoke City player signifies its intent to “strengthen its position” in Asia’s online betting space and “reinforce” its commitment to the regional market.
Adam Hong, Maxim88’s spokesperson, stated: “Maxim88 is dedicated to being a reliable and user-friendly platform that is always working on providing members the best there is.
“As a matter of fact, we have secured the partnership with Evolution Gaming to elevate members’ gaming experience, and we hope that this new collaboration with Michael Owen will bring on something fresh and exciting.
“Michael Owen, who has proven himself to be a stalwart figure in the football scene throughout his career, is just who we need to help achieve greater heights. We are honoured to work with Michael and we look forward to engaging with more sports enthusiasts in the region through our platform.”
Adding to the thoughts of Hong, Salauddin Sinnakandu, CEO of Outlast Sports, who brokered the ambassadorship for Maxim88, concluded: “We are thrilled to have played an integral part in connecting one of Asia’s biggest online betting platforms with a respected name in football like Michael Owen.
“We are certain that this partnership has the dynamics to bring about valuable results and greater opportunities for the region. The hope is to replicate the good results Maxim88 has after partnering up with the well-known gaming provider, Evolution.”