Novomatic makes Admiral and Greentube C-level enhancements

Novomatic has detailed a pair of changes that are designed to strengthen the operation of Admiral and Greentube “across various areas of online entertainment”.

This has seen Felipe Ludeña become the first Chief Sportsbook Officer at Greentube, while Georg Gubo has taken up the position as Managing Director at Admiral Sportwetten.

The former, currently the Managing Director for Admiral Sportwetten, joined Greentube on August 1 as part of a strategic move to strengthen the collaboration between the two companies.

“With our continued strong performance in regulated markets across the world, it is a natural evolution for Greentube to fully immerse itself in the wider entertainment industry,” commented Ludeña.

“I am honoured to be appointed as the company’s first Chief Sportsbook Officer. While Greentube has a vast heritage in online gaming, we want to engage players across a variety of different online verticals in future months and years.”

Alongside this aforementioned move, it has also been confirmed that Georg Gubo will combine his new role of Managing Director at AdmiralSportwetten with his current position as Greentube’s COO.

“There are clear synergies between Admiral and Greentube that can help to drive growth for both parties. These new appointments will help to inform that strategy,” Gubo added. 

“On a personal note, it’s a privilege to join a company as prestigious as Admiral as Managing Director and I believe the future is bright for all involved.”