US Integrity has linked with Thrill One Sports & Entertainment to offer its services in a “multi-tiered” partnership that will support its Nitro Rallycross launch sports betting later this year. 

As part of the deal, US Integrity will provide Thrill One access to its proprietary integrity monitoring platform as sportsbook operators prepare to accept wagering on its events.

Matthew Holt, U.S. Integrity’s CEO & Co-Founder, noted: “US Integrity is proud to partner with Thrill One and assist as their events begin to be offered across the US regulated sports betting market.

“US Integrity’s mission is to provide conflict-free, best in class insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at Thrill One. All our partners are committed to the highest integrity standards, and they are no exception. 

“These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at US Integrity.” 

Furthermore, as part of the deal, US Integrity will provide integrity monitoring services via its proprietary dashboard to Thrill One.

Founded in 2020, Thrill One has a portfolio of brands that includes Nitro Circus, Street League Skateboarding, Nitro Rallycross and Thrill One Media. 

This year alone, the combined portfolio is set to deliver more than 70 live events, 100 hours of live sports content and over 300 episodes of linear television.

Nitro Rallycross returns to North America on October 1-2 in Minneapolis, and it will be the series’ first event offered in the US regulated sports betting market. Nitro RX’s first global season will run through March 2023.

“Partnering with US Integrity is a massive step for us as we work towards introducing our sports properties to regulated betting markets across the United States,” explained Joe Carr, CEO of Thrill One Sports & Entertainment. 

“Their commitment and proactive approach will play a pivotal role in ensuring that integrity is maintained as wagering becomes available across all of our sporting events.”