Kalamba Games has taken things to the “next level” following a partnership with First Look Games in a deal that will take the former’s titles to the igaming affiliate platform.
Under the terms of the agreement, the online casino developer will have access to First Look’s consumer base in a bid to increase visibility and ramp up distribution of its games.
The aggregated games hub allows game studios to connect with igaming affiliates and players, with over 20 million global casino players to its name.
“As we continue expanding, having targeted control of what we communicate to the affiliate ecosystem is crucial for us, and First Look Games is the platform to deliver that,” commented Gareth Dando, Kalamba Games’ Marketing Director.
“It manages the heavy lifting of affiliate outreach while adding a comprehensive and responsible way to promote games to players. From our point of view, this takes affiliate marketing to the next level and there’s nothing else in the industry that can do that.”
First Look’s reach has been cited by Kalamba in stressing that this deal will allow an abundance of players to discover its titles, which may include Rumble Ratz Megaways in addition to future releases Fruitmax Caslinez and Machina Reloaded Megaways.
Commenting on the partnership, Tom Galanis, Managing Director at First Look Games, added: “We’re delighted that Kalamba Games has chosen First Look Games. It’s an established brand with an exciting pipeline.
“We look forward to helping support them to maximize their potential with more exposure via the industry’s most comprehensive affiliate marketing hub.”