AvatarUX has heaped praise on the “significant technical efficiencies” that it hopes will improve the speed at which it can introduce new products and promotions after teaming-up with Tequity Ventures.
The latter, which licences modularised software to igaming companies to bridge the gap between technology and business, has similarly lauded the alliance with the games studio as a “landmark deal”.
This has seen AvatarUX integrate the Tequity platform, with the two companies set to showcase the collaboration with a slots tournament at this week’s SBC Summit Barcelona.
The tournament leaderboard will be powered by Tequity’s Promo SDK, a software module that removes the complexity around building promotional and meta tools.
Visitors can enter the tournament at the Tequity Ventures stand (M24) or via iPads provided by AvatarUX, available at the SBC stand.
Nicola Longmuir, CEO of AvatarUX, noted: “The Tequity platform is introducing significant technical efficiencies to a wide range of processes for AvatarUX, accelerating our time to market with new products and promotions.
“The tournament at SBC Summit Barcelona is a great opportunity to offer visitors a fun slots contest while also highlighting the ease with which we can now launch new promotions.”
Working with founders, start-ups, scale-ups and established companies across the igaming sector, Tequity Ventures offers clients a range of software modules that can be hand-picked to meet the needs of specific projects.
“We are thrilled to be working with AvatarUX and to be providing the promo tools for this tournament,” commented Chris Ash, Business Development Advisor for Tequity Ventures.
“The leaderboard on show at the Barcelona event took just 50 lines of code to develop and it is a great example of how Tequity can help our clients create and integrate new products quickly and without fuss.
“The promo SDK offers partners complete freedom to implement pretty much any tool they wish, from prize-drops and achievements, to leaderboards and jackpots. The Tequity platform is the technical foundation upon which licensees can create and develop their unique IP.”
AvatarUX has become the latest partner to integrate the Tequity platform, which is already utilised by BeyondPlay, Hub88, Solid Gaming, SoftSwiss and AzureTech.