Sightline unveils rebranded Mobile+ solution amid Graton Casino alliance

Desert Diamond Casinos & Entertainment has inked an agreement with ASM Global, which will see the Desert Diamond Arena rebranded.

Sightline Payments has rebranded its mobile loyalty platform to Mobile+, which is powered by JoinGo, as the group also discloses additional casino partners, including California’s Graton Casino & Resort.

This, said the company, represents “the next stage in the evolution” of the solution, which is live alongside more than 100 casinos across the US.

With Mobile+, gaming operators can deploy a fully custom-branded mobile app that’s integrated into existing gaming and hospitality systems. Operators can use the cloud-based system and advanced analytics to send personalised messages and promotions to their patrons on or off property.

“Mobile+ powered by JoinGo gives the casino operator the ability to easily reach their patrons where they spend a lot of their time – on their phones,” said Joe Pappano, Sightline Co-CEO. 

“Mobile+ has become the market leader in customised casino apps due to its functionality and adaptability to each property and their needs.”

Graton Casino & Resort becomes the latest land-based gaming venue to align with Sightline. The Federated Indians of Graton Rancheria owned and operated venue features an array of table games and slot machines, as well as dining and entertainment options.

“We’re thrilled to announce our launch at Graton Casino & Resort as their Mobile+ app goes live, helping those operators better engage their patrons,” added Kirk Olson, SVP of Sales at Sightline. 

“The Mobile+ platform enables casinos to tailor each offering to maximise each guest’s experience.”