Sightline Payments has announced the purchase of JoinGo, a mobile engagement and loyalty platform for the casino gaming industry, which it says will enable the provision of a more robust digital payments experience.
The transaction will enable the digital payments solutions specialist the ability to offer casino customers a turnkey cashless gaming solution, as well as a broader suite of products to help North American casinos enhance loyalty and personalisation for customers, and drive increased visitation and loyalty for properties.
Sightline says that the deal will expand its value-added solutions portfolio, and strengthen the company’s focus on offerings that enhance revenue, patron loyalty, and operational efficiencies.
“This acquisition positions Sightline to provide a more robust digital payments experience in casinos,” said Joe Pappano, CEO of Sightline Payments.
“We know that enhancing a guest’s mobile experience is the key to cashless gaming adoption in casinos. We welcome JoinGo’s talented team to Sightline to further strengthen our ability to empower the digital transformation of the consumer experience.”
JoinGo, which serves more than 100 casino operators across North America, offers a patented mobile loyalty platform that allows casino brands to reach their mobile users with personalised and interactive mobile marketing campaigns, which are designed to increase reach, loyalty, and revenue.
“Joining forces with Sightline gives us access to significant resources and capabilities to accelerate our product development initiatives and deliver the most robust and seamless cashless solution for land-based casinos in the industry,” added Mike McManus, CEO of JoinGo.
“JoinGo and Sightline Payments share an impressive roster of common clients in the gaming space, and today’s announcement will deliver powerful value-added benefits to those clients, and many others as we move forward.”
On April 1, 2021, Sightline announced the completion of a $100m funding round to help build out organisational capabilities, including people, systems, technology, and marketing, which helped fund this acquisition.
Strategic investors participating included Cannae Holdings, Genting Group, Point Break Capital, Searchlight Capital Partners, Shift4 Ventures, Walter Kortschak, and Vectr Ventures.