Playson integrates content with 711 to ‘fulfil the needs of slots fans’

Playson has widened its standing within the Dutch online space via a content-integration collaboration with 711

Based in Belgium, the deal with the regulated B2C operator, which secured an online casino licence and launched its website earlier this year, will see Playson’s portfolio of games including Ruby Hit: Hold and Win, Luxor Gold: Hold and Win and Book del Sol: Multiplier, placed on the former’s website. 

“We’re pleased to have signed a deal with one of the industry’s best game suppliers, with Playson’s content renowned for increasing player engagement and retention,” commented Gilles De Backer, Chief Operating Officer at 711.

“By integrating the company’s large product offering, we can fulfil the goals we set ourselves when we entered the Netherlands in April this year.” 

Adding to the thoughts of Backer, Blanka Homor, Sales Director at Playson, expressed that the partnership with 711 will allow the supplier to ‘fulfil the needs’ of more slots-fans across Europe. 

She stated: “As an ambitious supplier, we’re always looking to increase our global foothold and pen deals with operators that share our vision. We’re confident that this deal will produce great results for us.”  

Playson’s deal with the Belgium-based operator kick-starts the company’s October movements following a September in which saw the supplier link-up with MerkurXtip and enter the Ontario igaming scene.