Mohegan Digital Canada has chosen Intelitics to power the user acquisition platform for its PlayFallsview brand in Ontario, a region where the latter is aiming to be “a game-changer for operators and affiliates”.
Under the partnership, Intelitics will deliver its data-driven product suite and platform, which the operator will use to manage all affiliate and paid media activity. This includes real-time media campaign monitoring and player tracking.
Richard Roberts, President of Mohegan Digital, said: “We believe the PlayFallsview online casino and sportsbook is well positioned to be a leader in the Ontario digital marketplace.
“In such a highly competitive market, effective customer acquisition is essential and in Intelitics we have a proven partner whose technologies and tools will allow us to maximise player engagement activity.”
Furthermore, this platform and product suite will also allow PlayFallsview’s affiliate partners to access real-time data and analytics as well as flexible pixel tracking. This aims to ensure that they can manage campaigns and monitor their effectiveness quickly and easily.
“We are thrilled to have been chosen by Mohegan Digital Canada to drive customer acquisition efforts for PlayFallsview,” explained Allan Petrilli, VP of Sales and Growth at Intelitics.
“The operator will undoubtedly be able to leverage its reputation and brand power in the online space and via our platform and suite of products and tools will be able to super-charge its acquisition efforts and achieved unrivalled ROI.
“Ontario is set to be a big market and this deal with Mohegan Digital Canada cements our position as a leading acquisition and retention partner for operators looking to get in on the action and engage players at pace and at scale.”