Sega Sammy Creation joins Bragg in exclusive licensing agreement

Bragg Gaming Group has taken what it believes will be “a significant step forward” after the igaming provider entered into a three-year licensing agreement with Sega Sammy Creation.

In a move that drives the former’s content-led strategy, the deal sees Bragg gain exclusive rights to distribute select titles from SSC’s portfolio to igaming operators in the USA, UK and other global markets.

Under the terms of the exclusive licensing agreement, Bragg will welcome select SSC titles and adapt them for the North America, European and other regulated online gaming markets. 

All titles developed using SSC’s intellectual property will join the ‘powered by Bragg’ library of exclusive slot titles from partner studios.

“As a growing, content-led business-to-business provider of igaming solutions to operators in regulated markets, we continue to invest in the expansion of our game portfolio developed by our internal studios and by key third-party partners,” explained Doug Fallon, Group Director of Content at Bragg. 

“This new licensing partnership with SSC brings to our content library an established, well-known brand that we believe will resonate with players in North America and across our global platform.

“We expect to introduce our first SSC title next year to players in the US and UK, before broadening the reach to additional global markets. Our team is excited to get to work with SSC’s attractive content to bring their popular games to the fast-growing online market and we believe this will be a significant step forward for Bragg and our content-led efforts.”

Sega Sammy Creation is a unit of Sega Sammy Group, the Japan-based holding company best known for its pachislot and pachinko machines businesses as well as its Sega-branded video game entertainment systems, arcade games and content.

“We are delighted to partner with Bragg to bring our proven land-based content to a broader audience of igaming players over the coming years,” added Scott Winzeler, Chair and Chief Executive Officer of Sega Sammy Creation. 

“We believe the strength of Bragg’s RGS platform and their diverse array of well-known operator partners represent an attractive way to access global players wherever they are and whenever they want to interact with our strongest content.”