me88 has entered the Octagon after the Asian online betting platform inked an agreement with the former Ultimate Fighting Championship double-champion, Conor McGregor.
As part of the partnership, the Irish professional mixed martial artist fighter, also known as ‘The Notorious’ will represent me88 as an official brand ambassador in Southeast Asia.
“It is an honour to join fists with me88 to help them expand their brand in Southeast Asia,” stated McGregor. “I am very excited to be a part of more of their marketing initiatives as a brand ambassador, as well as to interact with more sports fans in the region and share my experience and knowledge in the field.”
McGregor will collaborate with me88 to promote the brand across SEA and partake in an array of digital marketing activities to increase the brand’s awareness throughout the region.
The first UFC fighter to hold titles in two weight divisions simultaneously, McGregor also holds five of the top six highest selling pay-per-view events, who also fought in the biggest fight in combat sports history against Floyd Mayweather in 2017.
James Snider, me88’s spokesperson, added: “me88 is dedicated to being a reliable destination platform that serves the best variety of options for our members. Our tagline “play safe play me” exists for this very reason.
“We are excited to work closely with Conor McGregor, with his dynamic presence as a fighter and personality and are looking forward to collaborating with him to engage more fight enthusiasts in the region on our platform.”
This ambassadorship was done in partnership with global sports and entertainment agency and Conor McGregor’s talent management team, Paradigm Sports, along with Outlast Sports Entertainment, for me88.
“We are thrilled to have played an integral part in connecting one of Asia’s biggest online gaming platforms with Conor McGregor, a prominent and revered figure in fight sports,” said Outlast Sports CEO, Salauddin Sinnakandu.
“We are certain that this partnership has the dynamics to bring about great results and bigger opportunities for the region.”