Playson continues European expansion with ‘first-class’ iGaming Group deal

Playson has bolstered its outreach on the European continent, heaping praise on a ‘critical’  content integration agreement found with iGaming Group.

This deal will see the supplier provide its complete catalogue of slot content to the group, providing the latter’s network of MGA-licensed operators with its igaming offering. 

Simona Lanzoni, Business Developer Manager at Playson explained: “We’re delighted to have agreed a partnership with the iGaming Group, which holds a thriving reputation for delivering first-class casino experiences for operators and players across a multitude of markets.

“As we look to meet our enhanced growth plans, signing deals with established casino solutions providers that hold an extensive audience reach is critical. We can’t wait to start working with the group and hope we can announce more commercial deals further down the line.”

Included in Playson’s product portfolio, established titles from the supplier such as Joker’s Coins: Hold and Win, Burning Fortunator and Solar Queen Megaways will become available to iGaming Group affiliates. 

Phil Pearson, COO of IGG White Labels and Head of Sales at iGaming Group, stated: “’We’re excited for this partnership with Playson but were admittedly more excited for the Welsh attempt in the World Cup. Now that Wales is out, we have focused our full excitement levels right at Playson, whose slots are well received by all our brands.

“Not to mention, we love acquiring the best promotions for players. It’s a win-win. Unlike Wales. Which was a Draw-Lose. As we suck.’’

This partnership adds to a number of recent commercial deals formed by Playson, as the company agreed to a similar tie-up with SkillOnNet.