Following the success of a weekly World Cup series, igaming firm Checkd Media and William Hill have come together once again to launch The Inside Track, an exclusive weekly horse racing show.
Looking ahead to the upcoming Cheltenham festival in March 2023, the show will see regular host Kate Tracey joined on a panel every week by The Winners Enclosure’s racing analyst James Mackie as they welcome special guests.
These guest appearances will include stars of the horse racing industry, such as Sir AP McCoy, Andrew Thornton and Sam Twiston-Davies among others.
Will Tyrrell, Director of UK Media at Checkd Media, stated: “The Inside Track is a show that’s packed with insight and tips and which aims to provide racing fans with all of the information they need to prepare for next year’s Cheltenham Festival.
“With guests of the calibre of Sir AP McCoy on board, we are sure that it will prove to be another big hit for our long-term operator partner William Hill, while also providing similar excellent KPIs to those achieved recently for No Tippy Tappy Football.”
No Tippy Tappy Football, the partnership’s weekly World Cup show, was suggested to have generated ‘impressive results’ on Checkd’s Footy Accumulator social channels as it gained over 1.41 million video views.
The collaboration will hope that The Inside Track can repeat its previous project’s success, with the show set to be launched on William Hill’s youtube channel that boasts over 20,000 subscribers.
Daryl West, Head of Sponsorship, Social and PR at William Hill, said: “We saw from the success of No Tippy Tappy Football how Checkd is able to bring together expert opinion, tips and insights around major sporting events and with that in mind, it’s fantastic to be able to launch The Inside Track.
“We had no hesitation in asking Checkd to produce the show and expect the content to prove very popular with racing enthusiasts as we get closer to the biggest event on the UK calendar.”