It’s that time of year again when everyone is getting the final bits ready for a jam-packed week of networking at ICE. So what better way to look forward to the event than a deep dive into what some of the industry’s leading figures have prepared for the week.

In the hot seat this time around is Jo Purvis, Director of Key Accounts and Marketing UK at Blueprint Gaming, who gives us a preview of some of the titles attendees can expect to see. 

CasinoBeats: With the event returning to its full size and February slot following last year’s slightly muted April affair, what are you looking forward to most at this year’s ICE?  

JP: It’s the biggest global event on the calendar and to have the exhibitor and visitor numbers back to their usual full strength will be great to see, the show floor buzz has been sorely missed over the last few years. 

For Blueprint, it’s going to be business but not quite as usual, as for the first two days of the event we’ll be based in the W XYZ Bar of the beautiful Aloft Hotel (a 60-second walk from the east entrance of ExCeL). 

The final day will see us move back to our familiar position on the centrepiece Gauselmann Group/Merkur’s familiar stands at N4-110 + 210. We’re very much looking forward to seeing everyone there.

CasinoBeats: Do you think the industry is in better shape now because of the challenges previously faced?

JP: In some ways, yes – we’ve shown our adaptability in how we’ve continued to operate under challenging conditions, maintaining the development of content despite everything that has been thrown at us. Knowing that we’re able to perform under such trying circumstances gives us huge confidence in our resilience as a business and as an industry.

CasinoBeats: What do you intend to showcase at ICE London 2023?

JP: We’ll be showing off our latest release, Rise of Atlantis, and giving a sneak preview of the next instalment in our wildly successful branded series, Deal or No Deal™ Box Clever Jackpot King.

Rise of Atlantis is the latest in a long line of proprietary Blueprint original games. A title featuring scatter pays and rising multipliers, it offers players the chance to dive deep below the waves in search of untold riches.

Deal or No Deal™ Box Clever Jackpot King is the newest member of the industry’s leading progressive jackpot system family and sees a welcome return of the globally successful game show.

The rest of our player favourite slots from Fishin’ Frenzy and ted™ to its generous Genie will also be present along with the experts from our account management and development teams.