It’s the Friday before ICE, and as we all prepare for the journey to London, CasinoBeats has been sitting down with the industry’s leading figures to discuss their plans.
Andy Whitworth, CEO at White Hat Studios, takes us to The Garrison in his ICE preview as he walks us through plans to showcase the upcoming Peaky Blinders slot.
With the event returning to its full size and February slot following last year’s slightly muted April affair, what are you looking forward to most at this year’s ICE?
ICE always delivers unrivalled networking opportunities, and we are keen to use this occasion to showcase the huge selection of games we have within our roadmap and wider ambitions for the US market.
We arrive at the ExCeL in buoyant mood, as we have delivered the fastest rollout of games in the US ever, with three of these titles included within the Top 15 of Eilers & Krejcik’s latest slots ranking report and even securing the number one spot, an achievement we are incredibly proud of.
I’m most looking forward to seeing the industry’s reaction to our stand at N5-420, as we have built a pub to celebrate our upcoming release Peaky Blinders and will be serving beer to delegates throughout the event. Whether you want to know more about our content or fancy a breather from walking the exhibition floor, pop into The Garrison for a quick drink!
Do you think the industry is in better shape now because of the challenges previously faced?
The igaming industry prides itself on innovation and this adaptability has certainly been put to the test over the past few years. The mass adoption of a work-from-home culture has for us been an undeniable positive. Europe sits on a wealth of knowledge and talent in this sector, because of its more mature marketplace in comparison to the US. Being able to collaborate across borders without the need for a typical office setting, allows us to hire from a worldwide pool of candidates and ensures we deliver the very best services available across the US.
What do you intend to showcase at ICE London 2023?
Our headline game will be Peaky Blinders which draws inspiration from the popular TV show and will feature prominently across our stand. Delegates can get a sneak peek at gameplay, mechanics and aesthetics that will underpin this game upon release. Additionally, we will be showcasing our full H1 roadmap including hit games such as Viking Fall, Thriller Gorilla Megaways and Rick and Morty Wubba Lubba Dub Dub Jackpot Royale.
The Rick and Morty title epitomises our trajectory and ambitions throughout the year, focusing on both our market-leading jackpot mechanic, Jackpot Royale and making use of popular brands within our slots to help operators widen their audience reach and elevate their own offering.