All right stop, collaborate and listen, ICE is back with its February edition!

With the ExCel London opening its doors at 10am today for the return of ICE London, back to its pre-pandemic slot of February, CasinoBeats, in the second of a two-part frozen special, took to its 100 Club members to get a flavour of what excites them most about the event.

Melissa Summerfield, CEO of Markor Technology: At Markor, we are delighted to be taking part in ICE for the first time this year. We have all heard of ICE’s prestige as a leader in igaming events and conferences and have been looking forward to connecting with our partners in the industry on February 7 – 9.

This event provides an excellent platform to showcase our full portfolio of technology solutions available to both B2C and B2B partners. Furthermore, after having gone through a period of uncertainty due to COVID-19 restrictions over the past two years, everyone is getting back into the spirit of networking and collaboration with vigour – especially during key industry events like ICE

Julian Borg Barthet, Lady Luck Games: ICE is the number one gambling industry event in the world and is the predominant place where all of the leading operators, suppliers, regulators, analysts, and experts gather in the same place at the same time. It provides an incredible platform for growth, development, learning, and networking and is an absolute must-attend conference for those looking to take their business to the next level, especially for developers such as Lady Luck Games. 

For us, it is the most important event on the calendar and provides a huge opportunity for us to engage with operators and partners while also showcasing just how fun and entertaining our slots are to delegates that stop by our stand. 

This is the first year that we have a stand (N3-438) following our insanely busy private meeting room last year, and we can’t wait to welcome visitors on the show floor and have them fire up the reels on our portfolio of titles from our in-house studio and recent acquisition, ReelNRG. 

This marks our arrival as a top-tier developer and will really help drive awareness of Lady Luck Games among operators and other potential partners. It’s going to be the biggest ICE yet for us, and we are thrilled to be a part of it.

Brian B. Koh, Chief Commercial Officer at Continent 8 Technologies:  This is going to be my first ICE, and as someone that’s new to the industry, I can’t wait to experience what it has to offer. Having joined Continent 8 Technologies back in October, I’ve been able to see the incredible preparation that goes into exhibiting at such a prestigious event.

It really is an honour for me to join the wider Continent 8 Technologies team on the ground and to welcome customers, potential partners, friends and delegates to our stand [N3-110].

This year’s ICE will undoubtedly be one of the biggest in terms of attendance, so it’s a huge

opportunity for us to showcase our leading technology solutions covering hosting, connectivity, cloud and security to operators and suppliers.

For me, it will also provide the perfect chance to immerse myself in the industry and learn more from those that have been operating in the sector for many years. I’m also looking forward to spending time with the team and enjoying the amazing network events taking place.

Dylan Slaney, CEO iGaming at Light & Wonder: This is our first visit to ICE London under our new identity as Light & Wonder, we have had a hugely successful year and we continue to forge ahead with our ambition of becoming the leading cross-platform global game company and it’s exciting to be able to present this vision to delegates in London. 

Our roadmaps for 2023 are outstanding and we are looking forward to sharing what is to come with the evolution of our highly successful and much-loved game families along with our exciting content innovations.

ICE gives us the perfect opportunity to demonstrate the Playzido platform, which we acquired last year. This enhances our ability to bring on board the most innovative independent studios in the business, get their games to market quickly. We will also be showing how the acquisitions of ELK Studios, Authentic Gaming and Lightning Box have turbo-charged our content creation capabilities.  

At the show we will be revealing some news that we believe will make waves in the UK market. We have developed a ground-breaking innovation that will be officially unveiled during the event. It has been developed specifically to focus on the needs of operators ahead of the impending regulatory changes that are sure to have an impact on our industry. We are firm in our belief that our new creation represents a fresh approach to igaming, putting player entertainment at the heart of our offering.

We are excited to be showcasing Dream Pots, our new Wide Area Progressive jackpot product for the UK that has some impressive rapid-fire prizes, a data-driven math model and unique operator configurations. It will launch alongside cult classic Rainbow Riches and we expect it to be a hit with players who enjoy our popular franchise.

ICE London is all set to be back to its best and we are delighted to be a part of that story once again.

Ian Tibot, Future Anthem: I’m delighted that ICE is back on the agenda in its normal slot this February. In my opinion there’s truly no better way to start off the year than spending time with familiar faces from across the industry and meeting plenty of new ones at the same time.  

It feels like the uncertainty of the previous years are beginning to disperse in many ways and we’re back to normal service. It’s now time for the industry to get back to innovating, but with responsible gambling at its heart.  

Another thing that is cause for excitement this year is the opportunity to discuss all of the technological advancements we’ve seen recently, in particular around how people are using AI to improve the player experience. ChatGPT has shown the world how this technology is maturing, and the gaming industry has always been early adopters – it will be great to hear how operators are adopting this new technology. 

For us here at Future Anthem we’re looking forward to talking about how we are using AI to deliver real-time personalisation. It feels like this is an area where our industry is lagging behind other sectors in bringing better, personalised playing experiences into the hands of their customers. 

Most importantly we’re looking forward to not having to cram onto the Jubilee line to get to the Excel Arena this year – roll on the Elizabeth line! 

Andrei Beu, Gamingtech: Gamingtec is looking forward to taking ICE by storm. This is the biggest conference of the year and we are thrilled to be a part of it. As always, there will be plenty of conversations held over the three days about the future of the industry and where the biggest opportunities lie.

Latin America will undoubtedly be one of the key talking points as the market continues to roll out at pace. A lot of attention has been given to North America in recent years, but South America is thriving and with even more potential on the table for operators to explore.

Of course, a localised approach to each LatAm market is an absolute must and this ultimately requires a powerful yet agile platform that allows for high levels of customisation while putting control in the hands of the operator.

The Gamingtec platform does just that, and thanks to our GT Launchpad solution, we can take an operator from signing on the dotted line to go live in any LatAm market in just eight weeks. Sounds too good to be true? It’s not. So come check out our suite of solutions at N2-110.

Andy Blackburn, GameOn: This will be our biggest attendance at ICE to date as a company, with all of our account managers in attendance, members of the exec and management team, some of our content team as well as our key partners and subsidiaries. This year we also have the highest number of clients ever both in attendance and exhibiting.

Needless to say, it’s going to be one of, if not the busiest week of 2023 for GameOn – kicking off with a media training breakfast that we are hosting on February 6, in exclusive partnership with Games Global.

I’m also personally, really looking forward to seeing some industry colleagues for the first time in a while, expanding my network and meeting some, I’m sure, great new people.