Hacksaw Gaming has expanded its presence into the world of sport after the igaming supplier signed a sponsorship deal with Spanish football club AD Alcorcón.
Set to run through the remainder of the 2022/23 season, the partnership between the duo will see Hacksaw’s logo displayed on the Primera Federación club’s first-team football shirts, as well as advertising hoardings placed around the Municipal de Santo Domingo stadium.
Marcus Cordes, CEO of Hacksaw Gaming, stated: “We’re delighted to partner up with AD Alcorcón, an exciting team lighting up the Primera División RFEF.
“This deal will help us establish a rock-solid footing in the Spanish market as we embark upon further international expansion.
“AD Alcorcón are aligned with our own ambitious goals for success off the pitch, and we wish them the best of luck in their quest for promotion to LaLiga Smartbank.”
Designed to enhance brand exposure in the Spanish market, the partnership is the first of its kind between Hacksaw Gaming and a professional sports team. In addition, Hacksaw Gaming has laid out plans for 2023 with strategic branding opportunities central to growth targets across a number of jurisdictions.
Furthermore, the deal will provide an additional revenue stream for AD Alcorcón while helping to raise the team’s profile.
AD Alcorcón’s CEO, Ignacio Alvarez, added: “We couldn’t be more excited to kick off a partnership with one of Spain’s brightest igaming studios, adding to its already strong international presence.
“AD Alcorcón and Hacksaw Gaming are both hungry teams standing out in their game. With our partner’s support we look forward to living great moments this season and achieving ambitious goals.
“It is very important for us the feeling of mutual enthusiasm, positive energy and confidence that both partners are bringing to this collaboration. That shared commitment will make us do our best to ensure a very successful relationship.”