Passport Technology has linked up with Lake of the Torches Resort Casino to integrate a selection of its platforms and kiosks.
As part of the partnership, Passport will see its Lush loyalty and rewards platform, as well as its Mira player enrolment kiosks at the Lake of the Torches property.
“Our team is thrilled to have chosen Lush as our solution for casino marketing and loyalty kiosks,” said Bill Guelcher, CEO of Lake of the Torches Resort Casino. “Passport’s Lush platform has the tools we were looking for to drive brand awareness and reward our players through custom games, promotions, drawings, and gifting.
“We are looking forward to bringing this innovative technology to our guests’ experience at Lake of the Torches.”
Passport’s Lush loyalty platform introduces new opportunities for casino operators to increase player enrolment, engagement and point redemption through customisable games, promotions and offers.
Furthermore, operators are able to customise an unlimited number of branding, gamification, virtual drawings, multipliers and patron-specific promotions through Lush’s web application.
“Lake of the Torches is a savvy operator with a high standard for player development and customer engagement,” commented Diallo Gordon, Chief Product and Marketing Officer for Passport Technology.
“Lake of the Torches has a tremendous product; amazing floor mix, beautiful resort on the shore of Pokegama Lake, entertainment, food and beverage and a flurry of new and exciting promotions.
“We can’t wait to spoil them with outstanding service and unique features specific to the Lush platform that drive player acquisition and retention.”
In addition, the deal will see Lake of the Torches guests benefit from self-service features like player club enrolment, card reprints, dynamic games and offers through the Lush kiosk.
This offers configurable gifting options and an Earn and Shop redemption portal, which will see guests have the opportunity to redeem points instantly for e-gift cards, physical cards, real merchandise or their own inventory.
“Passport is excited to bring Lush and its bevy of casino products to the Wisconsin market. This business was won on Passport’s great product and service and we look forward to a long partnership with Lake of the Torches,” stated Jason King, Chief Revenue Officer for Passport Technology.
“Passport will look to move aggressively across the Midwest with not only Lush, but our amazing lineup of cage automation, redemption, cash access, floor efficiency and cashless technologies.”