Bojoko had made a maiden manoeuvre into what the brand has dubbed a “thriving bingo market” after looking to strengthen its position in the UK.
Following the launch of the group’s sports betting offering last year, Bojoko’s bingo addition is a one-stop shop for players looking to learn more about the game and find the brands to play at. This includes being able to access informative pages written by experts with a passion for bingo.
Visitors can also browse and choose from an array of UK-licensed online bingo brands, with each listed said to have passed the company’s strict criteria for delivering the best player experience.
Each brand has also been put through its paces by the Bojoko team, who check all aspects of the site prior to it being listed. The group also offers a selection of tools in a bid to to make it easy for players to find bingo brands based on the criteria that matter to them most.
Joonas Karhu, CEO of Bojoko, explained: “We are thrilled to officially launch Bojoko bingo. This comes off the back of achieving big things in a small space of time with Bojoko sports betting.
“This success encouraged us to look into other verticals and with bingo being so popular and such fun to play, it was the natural choice for us.
“Launching something new is always exciting but it does come with challenges. For this, it was mostly around code and recruiting the right people.
“We were incredibly lucky with the latter and have welcomed additional people to the team which now stands at 15 highly talented individuals with extensive knowledge of the industry.
“Cracking the code was a bigger undertaking, but the work the team put in means that we can now easily add and manage verticals on the Bojoko platform.”