Ulf Norder has stressed an ambition of continuing to “shape the future of the gambling industry” after being named as Chief Commercial Officer of BGaming.
In confirming the appointment, the igaming content developer praised a belief in “innovation and technology” that, the supplier said, matches an internal aim of delivering “a high quality games portfolio and best possible player experience”.
Norder will be responsible for overseeing all commercial strategies for the company, enlarging its global reach and aiming to continue driving success in local markets.
Marina Ostrovtsova, CEO of BGaming, noted: “We are delighted to welcome a highly experienced CCO like Ulf to the BGaming team.
“We will benefit from his expertise as we continue growing our business and expanding our reach globally. Asia will be a big focus, utilising Ulf’s experience there, but so too will regulated markets like Greece, Bulgaria, Georgia, Slovakia, and Spain.”
Across a more than two decade spell of sales experience, Norder has held positions across an array of igaming groups, including Evolution, Tain, NYX and SG Digital.
Prior to joining BGaming, he was Chief Commercial Officer at QTech Games, where he oversaw expansion across Asia and into new markets.
“I am excited to apply my knowledge and experience to BGaming. Our priority will be to establish trust and foster strong relationships with the company’s partners,” Norder said.
“Our goal is to introduce the necessary tools to increase consumer interest, strengthen player retention for businesses, and continue to shape the future of the gambling industry.”