Ads automation platform Betegy has announced the launch of smart banners for customers to utilise and create personalised content.
The platform’s users are now able to create smart banners that use profiling information from the operator’s CRM for call-to-action messages to be sent to individual customers based on their activity and preferences.
Utilising a player’s past information, Betegy’s platform can identify a player’s interest and produce a personalised banner catered to their preferences, which is designed to offer a seamless experience for the user and boosting engagement for operators.
Betegy added that operators can optimise their marketing strategies to produce strong results by leveraging CRM data and insights into players’ behaviours.
“We are thrilled to launch this latest innovation in content personalisation for our clients,” noted Alex Kornilov, CEO of Betegy.
“The integration with CRM systems allows our clients to provide even more targeted and relevant ads to resonate with each individual player, resulting in increased engagement, retention and ultimately, revenue.”
Earlier this year, Betegy launched its Creative Studio solution to help operators create ads that show game odds in real-time through a direct API feed.
This assists marketing teams in avoiding manually creating ads for every game and sport, pulling odds directly from the source instead and using a self-serve platform to create multiple ads at once.