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Live casino developer BETER Live has bolstered its C-level staff with the appointment of “ideal fit” Edvardas Sadovskis as Chief Product Officer.

Bringing over a decade of igaming experience to the role, Sadovskis has been tasked with overseeing the supplier’s product roadmap and managing its different product teams, while ensuring that BETER Live’s content exceeds both operator and player expectations. 

Commenting on the appointment, Anna Vikmane, Director at BETER Live, said: “I am delighted to welcome Edvardas to the team and for him to take charge of our product teams and roadmaps. 

“Given his extensive knowledge and passion for sports and games of chance, Edvardas is an ideal fit not only for the live casino business unit, but also for the whole BETER company. 

“I have no doubt that his expertise will lead to the development of exciting new products in the near future.

“BETER Live is riding an incredible growth trajectory and with Edvardas onboard as CPO, we will continue to go from strength to strength when it comes to the quality of the product that we provide to our partners but most importantly, to their players.”

Beter Live’s inbound CPO joins the company after a decade-long stint with BetGames, at which he climbed the ranks from Studio Coordinator to Head of Product for the BetGames and ShowGames brands. 

Edvardas Sadovskis, Chief Product Officer at BETER Live, added: “I’m excited to collaborate with the amazing team of professionals at BETER Live and utilise my skills and experience to contribute towards the company’s success. 

“I recognize the value of teamwork, therefore I plan to work closely with the tech, product and commercial teams to further develop the company’s offering and the live casino sector in general.

“I am committed to delivering up-to-date products for our partners by ensuring their live content needs and requirements are met as we work together to drive success. 

“This includes expanding the games and features in the BETER Live portfolio and pushing boundaries to bring new innovations to the market, ensuring that we stay ahead of the competition.”