Microgame deal sees Bragg Gaming Group pursue Italian market

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Securing a move for European expansion, Bragg Gaming Group has announced that its igaming content has been taken live in Italy via local operator Microgame

Through this collaboration, an assortment of over 30 games distributed exclusively by Bragg have been certified for the Italian market and will become available to Microgame players in the nation. 

Lara Falzon, President and Chief Operating Officer at Bragg Gaming, said: “Our expansion into Italy is another proof point of successful execution on our initiative to be a provider of exciting, player-engaging content to the world’s biggest regulated online gaming markets. 

“We are excited to feature our exclusive content as key games in our initial content distribution for Europe’s second largest online market.”

In addition to titles distributed via Bragg Gaming Group, igaming releases from the group’s proprietary slot studios, Atomic Slot Lab and Indigo Magic, are expected to go live with Microgame in the coming months. 

Falzon continued: “By partnering with Microgame, one of Italy’s largest B2B providers, we now have access to numerous leading operators in the country, which will enable us to reach a wide local audience from the outset. 

“We are excited to further grow our presence in Europe through the introduction of our premium content for players in Italy.”

With this deal, Bragg has continued a busy period of expansion efforts that has seen the company bolster its position in regulated markets such as Switzerland, the UK and the US, thanks to respective deals with Grand Casino Basel, 32Red and Resorts Digital Gaming

Marco Castaldo, CEO at Microgame, added: “We are pleased to partner with Bragg to bring their high-quality content to our players in Italy. The introduction of Bragg’s player-popular content is another important step in our commitment to provide local players with great online gaming content.”