BGaming to ‘deepen understanding’ of LatAm via Betmexico collaboration

BGaming is meeting “significant interest” from the Latin American market after forming an agreement with Mexican operator Betmexico.

Betmexico’s online casino players will gain access to BGaming’s full roster of over 100 games, including slots, casual and table games.

Paulina Hovar, Latin America Business Development Specialist at BGaming, stated: “We’re seeing a significant increase in interest from the Latin American region toward our games. Our partnership with Betmexico provides Mexican users access to top-performing BGaming games.

“As a result, we’ll deepen our understanding of LatAm players and tailor our games to regional preferences by integrating features and mechanics favoured in the market.”

Strengthening its position in both Mexico and the LatAm region, BGaming will offer Betmexico “well-known” slot releases such as Joker Queen, Wild Cash, and Fruit Million.

Commenting on the new partnership, a Betmexico spokesperson added: “We are very happy to work together with BGaming. Their games have been very well received by our customers and we will work to make sure that this partnership keeps growing in Mexico.”

Although this move sees the supplier bolster its presence in LatAm, BGaming recently deepened its European positioning after forming a partnership with Georgian-facing aggregator Geogrator.