Svenska Spel
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Svenska Spel has launched its new online poker room on the iPoker Network, the flagship poker solution of Playtech Plc.

The agreement sees Svenska Spel expand its igaming partnership with Playtech, which since 2019 has served as lead solutions supplier for the operator’s casino and live gaming offerings.

Upgrading its poker room, Svenska Spel will benefit from increased liquidity offered by the iPoker Network, which pools players from the tier-1 operators of bet365, Betfair, William Hill and Betsson.

Technical upgrades will see Svenska Spel’s new poker room enhanced with a new mobile and improved desktop application for players.  

Marat Koss, VP of interactive gaming at Playtech, said the business was “delighted” to be expanding its partnership with Svenska Spel. The executive also praised the agreement for increasing its footprint in Sweden.

“This is a positive outcome from our investments in poker, as renewed licensees such as Svenska Spel are choosing us for further collaboration,” he said. “We are delighted to welcome Svenksa Spel to the iPoker family”.

Fredrik Hård, Head of Poker & Bingo at Svenska Spel, added: “Launching Playtech’s poker offering is a great step forward for Svenska Spel. Now part of the international iPoker network, we are constantly finding ways to improve the player experience for our large existing customer base in Sweden.

“This deal is a great proof of the quality of Playtech’s offering and we hope to see this relationship go from strength to strength in the future.”