Newcastle United extends Fun88 deal in multi-year arrangement

Newcastle United

Newcastle United has entered into a fresh multi-year agreement with Fun88, however, the Asia-facing betting and gaming operator will be stepped down as front of shirt sponsor.

Fun88, which has disclosed a number of sporting alliances over recent times, first entered into partnership with the St James’ Park-based club, ahead of the 2017/18 season. 

This saw the brand’s logo featured on the front of the Magpies’ kits and training wear for a total of six seasons after an extension was signed ahead of the 2020/21 season.

Under the terms of the latest alliance, the operator will “continue to support the club’s commercial growth in Asia”, which will be achieved via in-market initiatives, official club merchandise and VIP experiences for supporters.

“The club thanks Fun88 for its support over the past six campaigns and looks forward to working together over coming seasons,” a statement issued by the club read.

In April, ahead of the UK’s Gambling Act white paper review, Premier League clubs collectively agreed to voluntarily withdraw gambling sponsorship from the front of their matchday shirts. 

This is slated to enter into effect at the end of the 2025/26 season, with the voluntary removal thought to have preempted what was set to become a key facet of the now published review.

At the time, eight teams in the Premier League, with Bournemouth, Brentford, Everton, Fulham, Leeds United, Southampton and West Ham joining The Magpies, had a gambling company as their front-of-shirt sponsor.