BetVictor undergoes corporate identity rebranding

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BetVictor has undergone a rebranding process, revealing a new corporate identity for the online betting and gaming firm – BVGroup.

The new identity includes a fresh company name, logo and corporate website to “reflect the company’s position as a multi-brand gambling operator and B2B technology solutions provider, while acknowledging its proud heritage”.

Employing more than 650 people worldwide, BV Group highlighted the B2C BetVictor brand offering sports betting, online casino and bingo alongside the range of in-house developed technology it provides to several partner brands including Parimatch, Heart Bingo, BildBet and talkSPORT BET.

“During our 75+ years in business, we have established ourselves as one of the most reputable gambling companies in the world,” commented Andreas Meinrad, CEO of BVGroup.

“Our new identity, BVGroup, helps us define ourselves more effectively, highlighting how far the company has come from its bookmaker beginnings.

“While we remain intensely proud of our heritage, our focus is always on the future and how we can continue to innovate and grow to best serve our customers and partners. BVGroup is an exciting development in the progress of the company.”

With a global headquarters based in Gibraltar, BVGroup holds licences in Great Britain, Gibraltar, Ireland, Germany, Malta and Ontario.